Amazon Prime Debuts New Ad Campaign Directed by Olivia Wilde
"It's On" Campaign Highlights Unifying Theme of Prime Services
First Commercial Features Girl Sporting Mustache
Amazon Prime has launched a new global brand campaign with a 60-second TV spot directed by actress and filmmaker Olivia Wilde. The campaign, titled "It's On," aims to showcase how Prime's various services come together to enhance customers' lives.
The first commercial in the series debuted during the Academy Awards and features a young girl sporting a mustache. The ad follows her as she uses Prime Video, Prime Music, and other Prime services throughout her day, with the tagline "It's On" appearing on screen.
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